KEY TAKEAWAYS 

  • Proposed 25% tariffs on Mexico and Canada could cause damage far exceeding prior trade wars due to compounding costs.
  • Sectors like technology, energy, and industrials face high risks, while healthcare and utilities are relatively insulated.
  • Diversified supply chains and localized production leave companies better prepared for disruptions.
  • North American trade dynamics give the U.S. leverage, but supply chain specifics will drive sectoral impacts.

BY ARMAN GEVORGYAN, CFA, CAIA

Principal/Director, Research – Equity

Learn More

 

Last week, the era of Trump Tariffs 2.0 officially kicked off. The administration floated a 25% tariff on imports from Mexico and Canada, scheduled to take effect February 1st, alongside a series of other trade threats. These measures represent an aggressive return to the trade wars, raising the stakes for U.S. businesses and their global supply chains.

In his first term, former President Trump imposed tariffs on washing machines, solar panels, and steel/aluminum, as well as billions of dollars of Chinese consumer and capital goods.

President Biden maintained many of these measures and introduced new tariffs targeting strategic Chinese goods such as semiconductors and electric vehicles. Now, the current administration is pursuing a sharper escalation with higher tariff rates and broader targets.

In this investment perspective, we evaluate the potential economic impact of Trump Tariffs 2.0, their implications for industries and supply chains, and how corporations are better equipped to weather today’s trade turbulence.

Economic Impact

The consequences of tariffs are well-documented, and the numbers are sobering. Oxford Economics

estimated that the trade war from 2018 to 2019 cost the U.S. approximately 245,000 jobs. The Congressional Budget Office (CBO) projected that a 10% universal tariff could reduce real GDP by 0.3% by 2034 while raising the price index of personal consumption expenditures (PCE) by 1% by 2026.  Tariffs tend to be inflationary as higher costs are passed on to consumers; this in turn lowers aggregate demand resulting in job losses.

The proposed 25% tariff on Mexico and Canada is significantly higher than the 10% scenario modeled by the CBO and is likely intended as an opening salvo in negotiations. However, tariffs at this level would impose exponentially greater economic damage. Economic theory states that deadweight loss from tariffs—the loss in economic welfare that occurs when supply and demand are out of equilibrium—increases as a quadratic function, meaning the economic harm from a 25% tariff would be roughly six times greater than that of a 10% tariff (2.5² = 6.25).

Trade Sensitivities & Exposure

The U.S. holds a stronger hand in North American trade negotiations, given its economic weight relative to Mexico and Canada. For example, Canada represents just 2% of S&P 500 revenues, while the U.S. accounts for nearly one-third of MSCI Canada revenues. Mexico’s manufacturing-heavy economy
is similarly reliant on access to the U.S. market.

However, the interconnected nature of supply chains means the impact of tariffs would ripple far beyond these headline figures. A company with entirely domestic revenues but a global supply chain could face significant cost increases. Conversely, a foreign firm with U.S.-based production facilities could avoid import tariffs altogether. The specific impact depends on supply chain flows and production geographies, which require detailed analysis to fully understand.

Sectoral exposure to tariffs varies widely. Service-driven industries such as healthcare, utilities, and financials are relatively insulated, given their limited reliance on physical goods and lower non-U.S. revenue shares. In contrast, global sectors like technology, energy, and materials are more vulnerable. The industrials sector, which heavily depends on integrated supply chains, would also likely experience significant disruption.

Corporate Preparedness

The first wave of trade wars during Trump’s presidency forced many corporations to rethink and diversify their supply chains. Over the past few years, companies have localized production and reduced reliance on single regions or suppliers. The COVID-19 pandemic further accelerated efforts to build resilience into supply chains, leaving businesses better equipped to navigate disruptions.

While these adaptations provide a buffer, the magnitude of the proposed 25% tariff would still present challenges. Industries with thin margins or limited pricing power could face serious pressure.

Conclusion

The proposed 25% tariff is likely an opening move in broader trade negotiations, but its economic and market consequences could be significant.

We have been in close contact with active managers to discuss the potential impact on portfolios and any adjustments they may make. We will continue to monitor developments, paying particular attention to sectors heavily reliant on global supply chains. For corporations, this is another chapter in the ongoing challenge of managing trade uncertainty.

Please feel free to reach out with any questions. ⬛

Indices referenced are unmanaged and cannot be invested in directly.  Index returns do not reflect any investment management fees or transaction expenses. All commentary contained within is the opinion of Prime Buchholz and is intended for informational purposes only; it does not constitute an offer, nor does it invite anyone to make an offer, to buy or sell securities.  The content of this report is current as of the date indicated and is subject to change without notice.  It does not take into account the specific investment objectives, financial situations, or needs of individual or institutional investors. Copyright MSCI 2025.  Unpublished.  All Rights Reserved.  This information may only be used for your internal use, may not be reproduced or redisseminated in any form and may not be used to create any financial instruments or products or any indices.  This information is provided on an “as is” basis and the user of this information assumes the entire risk of any use it may make or permit to be made of this information.  Neither MSCI, any of its affiliates or any other person involved in or related to compiling, computing or creating this information makes any express or implied warranties or representations with respect to such information or the results to be obtained by the use thereof, and MSCI, its affiliates and each such other person hereby expressly disclaim all warranties (including, without limitation, all warranties of originality, accuracy, completeness, timeliness, non-infringement, merchantability and fitness for a particular purpose) with respect to this information.  Without limiting any of the foregoing, in no event shall MSCI, any of its affiliates or any other person involved in or related to compiling, computing or creating this information have any liability for any direct, indirect, special, incidental, punitive, consequential or any other damages (including, without limitation, lost profits) even if notified of, or if it might otherwise have anticipated, the possibility of such damages. Some statements in this report that are not historical facts are forward-looking statements based on current expectations of future events and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Information obtained from third-party sources is believed to be reliable; however, the accuracy of the data is not guaranteed and may not have been independently verified.  Performance returns are provided by third-party data sources.  Past performance is not an indication of future results. © 2025 Prime Buchholz LLC
Back to all posts